Buick Coupe and Convertible Likely to See Production in Bold Product Expansion Plan

Colum Wood
by Colum Wood

Buick is considering adding both a coupe and a convertible to its lineup in the coming years says Buick marketing director Roger McCormack,. In a live webchat yesterday McCormack commented that a coupe was under “very strong consideration,” and sounded equally positive about a convertible model. “We are always looking for ways to excite our customers… I think a convertible would do just that. Nothing to announce today but know we will look hard at a convertible option,” he said. In addition, hints were dropped about a possible Regal wagon hitting U.S. shores.

No hints about what a Buick Coupe might entail were provided. While a new platform is a possibility, we’ve love to see a down-sized version of the RWD CTS Coupe – which could leave open the possibility of a true Grand National successor.

And speaking of high-powered Buicks, the first to come down the pipe will be the Regal GS, which is almost certain to use the same 255-hp turbocharged engine found in the show car.

In addition to these models, Buick will also introduce a new compact crossover, with different reports suggesting it could be based on either the new Chevy Cruze platform, or even the upcoming Chevy Aveo platform.

[Source: egmCarTech]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Join the conversation
 1 comment
  • DG DG on Oct 23, 2010

    I hated when you removed the classy Rivera from Buick line of automobiles. I currently have 1997 Rivera supercharged which is a dream to drive. I seem to have trouble parting with it and won't until Buick bring out a car that rivals it. Call me a diehard Buick owner but my 73,000 miles Rivera drives like a dream. I have to admit that a sharp v6 supercharged convertible would do the trick.