Toyota Denies Sequoia Getting Axed, But Hints That It Still Is

Huw Evans
by Huw Evans
2010 Toyota Sequoia

In response to recent rumors that Toyota‘s full-size truck-based SUV, the Sequoia, might be nearing the end of its shelf life, the Japanese automaker issued a statement, aiming to quell the issue. The statement reads as follows:

“Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons; Toyota does not discuss future product plans. Sequoia continues to be a profitable, high quality vehicle and several years remain in the life of the current generation. Our focus remains on building our vehicles, including Sequoia, with the highest possible quality.”

However, from our observations, the tone of the wording in this statement indicates that perhaps, the rumors might just have some traction, especially in light of upcoming Corporate Average Fuel Economy standards of 35.5 mpg (42 mpg for cars and 26 mpg for light trucks), which will make it tough for large, V8 engined, body-on-frame SUVs like the current Sequoia to meet. Stay tuned for further developments.

[Source: Pickup trucks.com]

Huw Evans
Huw Evans

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