Toyota To Get "Family" Styling

Derek Kreindler
by Derek Kreindler

As part of a world-wide recovery plan, Toyota vehicles will get a standard front end treatment designed to unify the global lineup of Toyota vehicles. The new move is dictated by head honcho Akio Toyota’s directive to make Toyota cars have more “emotional appeal”, although its hard to see how the company can inject that into its appliance-like vehicles.

Sources say that regional considerations will have to be taken into account; the basic look of the car will be the same throughout the world, but markets such as China might get more chrome, for example. The new design language will also help their smaller cars appear bigger, in a bid to further standardize designs across world markets.

[Source: Inside Line]

Join the conversation