Fiat 500 Small Car Makes Big Splash at Concorso Italiano

Colum Wood
by Colum Wood

Displayed proudly amongst its Italian brethren, the Fiat 500 attracted plenty of attention during the new model’s first showing at Concorso Italiano – one of the may high profile events in the lead up to Sunday’s Pebble Beach Concours d’Elegance. And to go along with the 500, Fiat was winning over attendees with Gelato and San Pellegrino, while showcasing a lineup of stylish Fiat accessories.

We have no doubt numerous Fiat items were purchased by the monied attendees. In fact, the only thing not selling was the 500 itself – which is set to hit dealers this December. That’s a bit unfortunate for Fiat as we’re certain they could have sold dozens of models to the Italian car-loving participants and attendees at Concorso – particularly to some of the wealthier folks who probably spend more than the Fiat’s MSRP on a watch.

Fiat is set to officially debut the U.S.-spec 500 at the LA Auto Show this December.

GALLERY: Fiat 500 at Concorso Italiano

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Get more Fiat 500 news and into at Fiat500Owners.com

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Lafayette Lafayette on Aug 15, 2010

    I doubt if the Americans would accept such a small car. The sense of the Europeans is smart! Maybe America changes!

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