Senner Tuning Beefs Up Audi A1, We Want One

Jason Siu
by Jason Siu

Oh Audi A1, where art thou? While we Americans sit around and wait for the second generation A1 to launch, the fortunate ones in Europe are already getting their hands quite dirty with the MINI competitor. Senner Tuning has been fast out of the gate with their version and we’re just fuming with jealousy that we can’t get our hands on one ourselves.

The 1.6-liter TDI engine produces a pedestrian 104-hp and 184 ft-lbs of torque from the factory, but with Senner Tuning’s ECU retune one can expect 138-hp and 220 ft-lbs of torque. It may not seem like much, but we’re guessing in this tiny little 3-door package it packs quite the punch. The ECU retune is available for $1,140.

For their demo car, Senner Tuning opted for a set of KW coilovers to lower the vehicle while bolting on a set of 18×8-inch Barracuda Voltec T6 wheels with 225/35/18 Hankook S1 Evo tires. Senner Tuning states that the wheel and tire package starts at around $2,025 depending on what sort of rubber you want on the wheels. Lastly, an exhaust system is available for the same price as the ECU retune, $1,140. No power gains are disclosed from the exhaust, but we’re guessing it a few horses.

It looks as if Senner Tuning is prepared to sell completely built Audi A1s to the market much like their demo car. From what we can gather, you can get an A1 identical to the one seen in the photos for around $34,400. Probably a little spendy for a vehicle that’s supposed to be a MINI competitor, but you are getting some goods with it.

GALLERY: Senner Tuning Audi A1

Official press release available after the break.


Ingelheim-based tweakers, Senner Tuning has already had its hands on Audi’s new baby, the A1. For those who aren’t completely satisfied with the individualized optics produced by the car manufacturer, Senner is more than happy to help you in the looks and performance department.

So, the motor power of Audi A1 with 1.6 TDI engine can be increased from 77KW / 105PS / 250 Nm to 103KW / 140 PS / 310 Nm thanks to software optimization kit (899 Euro). The principle of effectiveness and the unique Senner design are also common features for the suspension and wheels program. To bring the increased torque positively on the road, a KW-thread suspension with ascertained adjustment possibilities as well as breathtaking Barracuda Voltec T6 light alloy wheels (Real-Chrome and Black-Chrome) of 8×18 inch in diameter with 225/35-18 Hankook S1 Evo of modern design are applied (wheel set depending on the tyres from 1,599 Euro and more). The classic shape provides effective heat removal and gives the possibility of looking at the brake mechanism.

The whole package is completed by a right/left stainless steel sport exhaust system with 1x 90 mm exhaust pipes, which can be ordered at Senner immediately for 899 Euro.

Car basis price: 18.800,- Euro
Special painting: 480.00,- Euro
Special equipment: 2679,98,- Euro
Senner Tuning Package: 4990,00,- Euro
Registration fees: 200,00,- Euro

As a special bonus, Senner takes care of the passenger saloon by refining it completely on the basis of client’s preferences. You can also order an individual leather interior finish, exclusive accessories made of carbon and leather.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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