Audi's Model Car Viral Marketing Causes Chaos In Toronto
The Toronto International Film Festival is a massive event, that brings thousands of film fans, A-list celebrities and professional celebrity worshippers together for a week of movie premieres, parties and camera-phone stalking.
TIFF is also a major hassle for some of the Autoguide staff, as we like to test cars in Toronto when given the opportunity; the landscape and roads can give us a simulation of nearly every environment, from smooth two-lane blacktop to Manhattan-like urban traffic. But when TIFF is in town, the place is mobbed.
Audi took advantage of this and decided to plaster Toronto’s downtown core with an untold number of 1/43 scale models and added magnets to their undercarriages. After placing them all over Toronto’s lamp posts and parking meters (and a competitors exhibit at a TIFF screening), Audi recorded festival patrons grabbing the model cars for themselves. To see what happens, hit the jump and view it yourself.
[Source: Sympatico Autos]
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