Cadillac Sponsors Communist "Propaganda" Film
Cadillac has announced sponsorship of a new documentary on the Chinese Communist party that has been described by some as “propaganda.” The film, titled “The Birth of the Party” was created to celebrate 90 years of the Chinese Communist Party, with the sponsorship by the American luxury brand being announced on its Shanghai website.
And as shocking as this all might seem, it’s even more alarming considering Cadillac is part of General Motors – which, if you need reminding, is owned by the U.S. government.
Cadillac is using the sponsorship agreement to help promote a long wheelbase version of the STS luxury sedan, which is sold in China as the SLS.
While it may help Cadillac sell more luxury sedan overseas, will this association with an oppressive dictatorship hurt the brand at home? You tell us.
[Source: Automobile & ChinaAutoWeb]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
By supporting communism, GM/Cadillac id dhooting themselves in the foot. I will never by a GM again in my life.
@Shak; "Well technically China is a Democracy". Wow, you are so wrong. How are they a Democracy? Do they vote for their leaders? Do they have freedoms like we do? The United States is not a Democracy, it is a REPUBLIC. Hit the history books Shak.