Mitsubishi Expects to Quadruple Sales With Product Shakeup Says Company President
Instead Masuko says he plans to quadruple sales in the U.S., increasing total volume to 200,000 units – up from the current 50,000 unit range. To do this he says the brand will need to have patience, while reducing its significant incentive program in order to create profits. New products will also play a crucial role and the launch of the new Outlander Sport compact crossover (competing with the likes of the Honda CR-V and Toyota RAV4) is the first of those. There are also reports that Mitsubishi will bring the sub-compact Colt back to North America in response to a resurgence in small cars.
But the bigger questions for Mitsubishi have to do with its current products and facilities. In particular, the Galant sedan, Eclipse coupe and convertible and Endeavor SUV face challenges, with Masuko stating that, “it is not possible to continue with the models that we have had.”
In addition, Mitsubishi has yet to announce what it will do with its Normal, Ill. production facility.
Answers to the many questions facing Mitsubishi are expected when the company unveils a mid-term business plan, which is expected to drop in November.
[Source: Automotive News]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
I would hope that mitsubishi would offer something a little special, such as fuel efficient turbo diesel w/6speed or 8speed transmissions. Colse to EVo handling and long range travel.