Next Gen Mazda3 Teased in New Design Video

Colum Wood
by Colum Wood
Mazda‘s new Shinari Concept has really sparked a renewed interest in the brand and the Japanese automaker appears set to capitalize on this by exploring the direction of its new Kodo design language for the rest of the lineup.

Having just released video of the Shinari Concept, Mazda has now released a video that gives an interesting look at what the next generation Mazda3 (or Mazda2) might look like when inspired by the Shinari and the brand’s new Kodo design language. To create the spot Mazda projected different colors and images onto a clay model – which means they’ve at least come as far as sculpting the next-gen Mazda3.

We’ll be interested to see how closely the third generation Mazda3 follows this early design prototype and if combined with the company’s new fuel efficient Sky G engines Mazda can achieve success.

GALLERY: Mazda Shinari Concept

Check out the video after the jump:

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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