Nissan Hopes to Right Wrongs With Next Generation Titan

Nissan Hopes to Right Wrongs With Next Generation Titan

It’s one of the longest running pickups in the full-size half ton market, but Nissan‘s Titan has proved to be an overall disappointment  and the next generation truck will address many of those shortcomings according to recent comments from the company.

“We’re going to do things the right way,” said Larry Dominuque, Nissan North America’s chief product planner, ” the right way of marketing, the right way of product quality, to make sure we don’t have any of the hiccups of the first generation.” The original Titan was introduced as a 2004 model, but limited options and marketing meant it never achieved it’s goal of selling 100,000 units annually. Today, demand has whittled from over 86,000 in 2005 to less than 20,000 units last year.

Nissan had planned to introduce a second generation truck based heavily on the current Dodge Ram, but when Fiat took control of the Detroit automaker last year, those plans were put on ice. Now it appears that the second generation Titan will use many carryover parts from the current truck, possibly including the F-Alpha frame architecture, but Dominque also says that it will sport some Ram cues as well. “Elements of the Chrysler joint venture is in the design – we liked the direction we were going so why change?”

As for powertrain features, levels of capability and a tentative launch date, nothing has yet been stated, though rumors of using Nissan’s own 4.7 liter V8 as found in the mid-size F-Alpha Pathfinder and an on-sale date of some time in 2014, continue to persist.

[Source: Ward’s Auto World]