School is back in session, and the District of Vancouver, Canada wants to make sure drivers slow down. They’ve joined forces with safety organizations in order to raise awareness, and thanks to the BCAA Traffic Safety Association, drivers motoring down 22nd Street in West Vancouver will be greeted with a 3D image of a little girl chasing a ball across the street.
This is a wakeup call for distracted drivers who aren’t paying attention to their surroundings. When they go through this school zone, these drivers are going to be in for a shock when they see this realistic image.
“We need to expect the unexpected because anything could happen, whether it is a 3D image on the road … or whether it’s a live child or a dog running in front of the car, these are all things that we have to be able to control for in a vehicle,” says David Dunne of the BCAA Traffic Safety Foundation.
This 3D image costs $15,000 to run, and will be active for one week. From far away, the image will look like an indistinguishable mark, but when the driver is about 30 meters from it, the image of the girl and ball will become clear.
“You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street. As you get closer to the image, the image recedes into the pavement,” said Dunne.
September and October are the two months with the highest child fatalities, according to the BCAA Traffic Safety Association, and this experiment goes well beyond the typical awareness campaign.