ABT Sportsline Makes 'Choose Your Own Adventure' YouTube Series
We’ve seen some really clever stuff coming out of online video production these days, but Audi-tuner ABT Sportsline may have just taken the prize for innovative design and viral marketing.
For those that remember the “Choose Your Own Adventure” books, the concept is similar – just in an interactive and virtual environment. Essentially ABT Sportsline did a series of YouTube videos with each one offering a decision that seamlessly links you to the next video. The result? You get to control good ‘ol Carolin Winter as she makes a decision on which personalized Audi A1 to purchase.
There are three results that ABT is showcasing through these videos, the Klecks, Aloha and High Voltage. Through a series of step-by-step decisions ranging from speaking to the receptionist or sneaking past her (cleverly using an ABT AS5 for discrete cover), to enjoying an espresso or venturing forward to the three modified Audi A1s from ABT Sportsline.
We thought it was a pretty clever way to market their modified Audi A1s to the masses, and if anything, it’s pretty entertaining to control the fate of a young female. Get your mind out of the gutter please.
Check out the video after the jump:
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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