Buick Poised to Get a MINI Cooper Rival

Colum Wood
by Colum Wood

Buick is looking for ways to change its brand image and has so far done a good job with new designs, as well as the launch of new products like the LaCrosse and Regal. It will push further down-market with the introduction of the Verano compact car. But could Buick get smaller still? The answer is, yes.

GM’s European Opel and Vauxhall units have reportedly finished penning a new premium subcompact and with Buick borrowing heavily from Opel as of late there’s certainly a possibility that the small car could jump the pond.

Set to launch in 2013 in Europe, the car (code named Junior after the 1983 concept car) is reportedly 12.14 feet long, which would make it slightly smaller than both the MINI Cooper and Fiat 500. And with Chrysler set to introduce the 500 to U.S. shores later this year, GM would be wise to build a rival small car.

[Source: InsideLine]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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