Hyundai To Launch Genesis As Separate Luxury Brand In Europe In 2013

Hyundai will launch it’s Genesis models in Europe starting in 2013, but the cars will be part of a separate luxury channel rather than as part of the existing Hyundai lineup.

Outlining his plans for Genesis, Tony Whitehorn, Hyundai’s managing director for the UK, told AutoExpress  “Lexus did a great job in the States, although it never quite took off in Europe. But the premium route is interesting, and it could work for Genesis here.”

Reports suggest that trial runs will happen in left-hand drive countries, as there are no RHD Genesis or Equus models currently available. 20 percent of Hyundai’s 152 European dealers would sell the Genesis range, which would include both the Genesis Coupe and Sedan and the Equus super-luxury sedan.

[Source: AutoExpress]