Lagonda Confirmed as an SUV, ‘Almost Complete’ Says Aston CEO

Despite rumors indicating that Aston Martin had axed plans to build its Lagonda SUV concept and instead go with a Rapide-based sedan, the British automaker appears ready to move ahead with its original product rollout.

At a lecture yesterday in Rotterdam in the Netherlands, Aston CEO Ulrich Bez confirmed that the Lagonda will be a four-wheel drive SUV. Bez even went so far as to say that the production model is “almost complete” and that the company should have more official info to offer by the end of the year.

While the decision to move ahead in the SUV segment seems foolish, it meshes well with Aston’s plan to push ahead of emerging markets like China, Eastern Europe and the Middle East, where a 4WD truck makes more sense. The decision may actually prove fortuitous as SUV sales are once again on the rise in North America.

GALLERY: Aston Martin Lagonda Concept