Lexus May Offer Cash Rebate To Best Mercedes In Sales Race
Lexus and Mercedes-Benz have been neck and neck in the luxury car sales race in the United States, and the high stakes means that Lexus may resort to laying down cash incentives to help capture the number one spot.
After Mercedes bested Lexus by 3,000 units in September, reports are emerging that Lexus will offer cash incentives of $3,000 on new vehicles, as well as aggressive financing options, as a means of moving units and recapturing the sales lead. Quality problems, the economic, and some long in the tooth products like the ES350 have caused a few setbacks for Lexus, while Mercedes fresh lineup, including an all-new E-Class are no doubt helping the brand. It looks like this one will be down to the wire.
[Source: Bloomberg]
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