LA 2010: Fiat 500 Debuts With Focus on Passion, Fuel Economy and Individualization [Video]

Colum Wood
by Colum Wood

Having been sold overseas for several years now and with a very long lead-up, Fiat has officially announced its return to the U.S. marketplace with the launch of the Fiat 500 (or Cinquecento) at the LA Auto Show today. Touting fuel economy, passion and a highly customizable package, the 500 is the first of many Fiats set to be sold in the U.S., followed closely by a convertible version and then by several Abarth high-performance models.

All Fiat 500 models will come powered by the same 1.4-liter Multiair 4-cylinder engine making roughly 100-hp and 98 ft-lbs of torque. The Multiair system was recently announced as one of the top automotive technologies for 2010 by Popular Science Magazine. It essentially works like a typical variable valve timing system, except it uses hydraulic actuators rather than cams. The result is roughly a 10 to 15 percent improvement in power and fuel economy.

Fiat will offer the 500 in three trim levels: Pop, Sport and Lounge with all models getting cruise control, power windows and locks as well as air conditioning. Sport models come with more aggressive front and rear bumpers as well as a retuned suspension; while Lounge models get chrome accents, leather seats, 15-inch wheels and a new 6-speed automatic transmission with Sport mode.

Compared to the European models, Fiat USA says the 500 gets a new dash and adds an arm rest, while a more powerful HVAC system is used for the harsher climate.

Standard safety features include stability control and 7 airbags and Fiat is confident the 500 will fare well in crash testing, having already been awarded a 5 star rating in Europe.

All Fiat 500 models will come with a 4 year/50,000 mile warranty with a complimentary 3 year/36,000 mile service plan.

And because Fiat is following in MINI’s tire treads of offering incredible amounts of individualization, the 500 will be offerd in 14 colors, with 14 seat combos and 2 seat layouts. Add in the options and special features and there are over half a million unique combos.

Pricing for the Fiat 500 will start at $15,500.

For more details and to customize your own Fiat 500 visit

Get more news and info at

GALLERY: Fiat 500 Pop

GALLERY: Fiat 500 Sport

GALLERY Fiat 500 Lounge

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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