BMW Megacity Sub-Brand Models to Wear the 'i' Badge

Nauman Farooq
by Nauman Farooq
BMW Group Megacity Vehicle Design Sketch (07/2010)

After the Second World War, BMW produced a city car that was cheap and compact, and it was called the Isetta.

Since then the company has gone onto create bigger and better machines, but it seems that BMW wants to go back into the city car business.

For the past year, rumors have been circulating the internet about a possible return of the Isetta, albeit in a rather more conventional and safer form. Now it seems that BMW is closer than ever to produce their city car and according to the forum, the German automaker has filed a registered trademark for i1, i2, i3, i4, i5, i6, i7, i8, i9.

Why so many names? Just to protect itself and prevent another car company from having a similar name.

BMW execs have already confirmed the Megacity car will launch in 2013 in Europe as the first mass produced car to use a carbon fiber shell. They’ve even released sketches of what it will look like (above).

[Source: e90]

Nauman Farooq
Nauman Farooq

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