Detroit 2011: Chrysler Channels Eminem for Debut of Re-designed 300C [Video]


Chrysler President and CEO Olivier Francois cast his company as the underdog about to fight back after being knocked down. Francois opened Chrysler’s 2011 Detroit Auto Show press conference by reciting lyrics from Eminem’s “Lose Yourself”. After not introducing anything new last year, Chrysler is bouncing back, unveiling the final piece of its completely revamped 2011 lineup, the re-designed Chrysler 300c.

Chrysler’s flagship 300C sedan has been completely revamped. The interior has been revised with a new iPad-like 8.4-inch touch screen infotainment center a major focal point. Other optional luxury upgrades include heated and coolest seats, a dual-pane sunroof, and 20-inch wheels.

Up front, the 300C gets Chrysler’s new front grille design with the horizontal blades, though Mopar will offer mesh grilles for people who prefer the old look. At the back, the 300C’s trunk slopes directly into the rear bumper.

As previously revealed, the 300 gets the new Pentastar V6 as standard with 292-hp and 260 ft-lbs of torque. A Hemi V8 is optional with 5.7-liters of displacement and Chrysler’s new Fuel Saver Technology that shuts down cylinders when not in need to conserve fuel (Chrysler claims fuel economy of 30 mpg). Output is rated at 360-hp and 390 ft-lbs of torque.

GALLERY: 2011 Chrysler 300C Debut


GALLERY: 2011 Chrysler 300C

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