Nissan Announces Custom Wraps as No-Charge Option on NV Commercial Van

Nissan North America recently announced a new program for customers who purchase its full-size commercial van, the NV.

Through the program, qualified businesses will be able to have an up-fit package or graphic wrap installed free of charge. The up-fit packages, available from Adrian Steel, include a Cargo Management system with a steel/cabin partition and three 44-inch shelving units, or a Utility Package with the partition and a choice of exterior or interior mounted utility racks (the latter is available only on high roof models).

In addition, the no-charge graphic packages include up to 70 feet of customized wrap material and free installation. Buyers who choose not to go with these packages, can receive a rebate of $300.

According to Joe Castelli, vice-president of Nissan Commercial vehicles, the packages are designed to provide fleet customers with an “innovation for business,” solution, especially as the company tries to make an impact in the full-size commercial van market, which is currently dominated by the Ford E-Series, Chevy Express/GMC Savana and the Mercedes-Benz Sprinter.

The 2012 NV, built at the firm’s Canton, Mississippi plant, uses much of the hardware from Nissan’s F-Alpha truck platform, including a ladder type rear-wheel-drive chassis and a choice of 4.0-liter V6 or 5.6-liter V8 engines. Like most competitors in the segment, it’s offered in 1/2 ton, 3/4 ton and 1 ton payload capacities. A five-speed automatic transmission is standard on all models. Base MSRP is $24,590.