Scirocco May Return to the U.S. Says VW of America CEO


Volkswagen is considering bringing the Scirocco back to America says Jonathan Browning, the new man at the helm of the German automaker’s U.S. division.

The previous generation Scirocco coupe was sold on these shores, but production ceased in 1992. In Europe, VW resurrected the model in 2008 but it wasn’t offered here, due to the likely cannibalization of sales from the GTI.

The sudden push to bring back the Scirocco is due to VW’s goal to triple sales in America to one million units by 2018. To do this, it is rolling out specific new models designed and priced for the U.S. market, like the new 2011 Jetta and 2012 Passat. However, it is also looking at bringing over some more emotional performance models as well as a way to help build brand recognition and brand loyalists.

In Europe the Scirocco is sold with several engines, including a turbocharged 1.4-liter, a turbocharged 2.0-liter (like the GTI) and a TDI engine. There’s also the strong possibility that VW could give the go-ahead to sell the Scirocco R (above) in North America with a 265-hp version of the 2.0T engine and AWD.

In addition, Browning has also commented that Volkswagen will look to bring back the Phaeton flagship sedan when the vehicle undergoes its next overhaul in a few years time. The $100,000 Phaeton was sold here briefly, until VW axed the model in 2006 due to slow sales.

[Source: Bloomberg]