2012 Fiat 500 Buyers "Have No Interest" In Manual Transmission, Want "No-Haggle" Pricing

Derek Kreindler
by Derek Kreindler

Fiat is hoping to eliminate haggling from the buying experience of the new 500 small car, in what the company claims is a bid to eliminate a stressful process for younger buyers.

Speaking to Automotive News, Fiat USA head Laura Sove stated that “The pricing is the pricing.” “The younger generation doesn’t haggle. They don’t feel comfortable with it. They hate the experience.”

Fiat dealers have been briefed on the regulations, including a ban on advertising cars below MSRP. Soave also noted the expected popularity of the automatic gearbox version, claiming that younger customers “never learned how to drive a manual and they have no interest in driving a manual.”

[Source: Automotive News]

Derek Kreindler
Derek Kreindler

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  • Dante Dante on Feb 16, 2011

    manual trans with the 6 speed please!

  • Angelo Angelo on Aug 21, 2011

    well said dante 6 speed manual, the RMV office schould requaired to know how to drive with a stupid stick, just in case you get deported somewhere else other than Hawaii

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