Once upon a time, not so long ago, Cadillac was seen as an old fashioned car company with outdated ideas and products. Over the last few years they have been moving with the times, and now their new warranty program will match or exceed those offered by its German rivals.
General Motors has just announced that later this month, the Cadillac Shield program will be put in place. This is an extensive warranty service which includes oil changes and tire rotation for the first four-years or 50,000-miles, and a five-year, 100,000-miles powertrain warranty, including 24/7 roadside assistance.
OnStar’s Directions and Connections plan is also included for one-year and it now comes with its own smart phone app. Cadillac will also have its own special app, which will help owners locate their car in a parking lot, among other things.
Hit the jump to read the full press release:
Cadillac Announces Shield Owner Benefits Program
Highlights class-leading standard services and technologies
DETROIT, Feb. 14, 2011 — Cadillac announced today a new program called Cadillac Shield designed to heighten the brand’s focus on customer service by tying together the wide-ranging benefits and technologies Cadillac provides its owners.
Cadillac Shield includes Cadillac’s class-leading warranty coverage and recently launched maintenance program as well as courtesy transportation if warranty repairs are needed. It also includes 24-hour roadside assistance for the first five years or 100,000 miles.
“Cadillac offers a suite of ownership benefits that makes the brand a leader in the luxury market,” said Don Butler, vice president of Cadillac marketing. “Cadillac Shield allows us to raise consumer awareness of these benefits. It’s also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies.”
All new owners will become part of the Cadillac Shield along with previous buyers of 2011 models. The ownership benefits covered by Cadillac Shield include:
Cadillac Premium Care Maintenance, which provides scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles
Five-year, 100,000-mile powertrain warranty
Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage
24/7 roadside assistance for the first five years or 100,000 miles
Courtesy transportation during service visits for warranty issues
Standard one-year OnStar Directions and Connections plan, which includes automatic crash response, turn-by-turn navigation, vehicle diagnostics, stolen vehicle assistance and hands-free calling
OnStar smart-phone app, which allows owners to track diagnostic information, such as oil life and fuel-tank levels, through their iPhone or Android, as well as access common key fob functions, such as starting the engine, unlocking doors and turning on the lights
myCadillac smart-phone app that allows owners to set a reminder of where they parked, schedule maintenance services, locate a dealer and request roadside assistance through their iPhone or Android
Cadillac dealers will begin promoting Cadillac Shield this month through a comprehensive marketing program.