After repeatedly voicing his interest in purchasing the Alfa Romeo brand from its Fiat parent company, Volkswagen Chairman Ferdinand Piech today received a decisive answer. It’s just not the answer he was looking for.
“As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo. It’s hands-off,” said Fiat CEO Sergio Marchionne, speaking at a J.D. Power conference.
And rather than leave it at that, Marchionne rebuked his rival, insisting that he would be better off to fix his own internal problems first. In particular, Marchionne referred to Seat (Volkswagen’s Spanish subsidiary), which has struggled to find buyers for its brand of rebadged Volkswagens in recent years.
After having neglected the Alfa Romeo brand, Fiat is looking to reinvest and will introduce a new sports car concept at the Geneva Auto Show this year, along with other new models, including a crossover based on the Jeep Compass.
[Source: Automotive News]