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BYD Establishes Office In California

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BYD, China’s 4th largest automaker, has finally established a location in Southern California, although the digs are modest to say the least. BYD’s new home in America is an office within a used car dealership in Glendale, a Los Angeles suburb.

According to reports, the dealership is being used to train BYD technicians, and BYD will roll out 10 of its own sales outlets starting in late 2011.

BYD has leased a fleet of 10 electric vehicles to a local municipal government agency, and its electric car, the E-6, will be on sale later in the year with a range of 200 miles and a starting price of $32,000. But BYD Vice-President Michael Austin admits that their entry into the U.S. market will be challenging. “The paradigm of driving a Chinese car in the U.S. is going to be hard to break,”he said to the Glendale News-Press.

[Source: Glendale News-Press]