Geneva 2011: Mitsubishi Concept Global Small Car Proclaims to be a Better B Car

If there’s one letter that represents Mitsubishi‘s new global small car concept, it’s not B, but ‘e’. While a B-Segment (or subcompact) car, Mitsubishi touts the vehicle’s “e-compact” characteristics, with the e standing for everything from efficiency, to engineering, to economies, to export, to electric.

The reason for those e-words is quite simple, with Mitsubishi engineering this new model to be flexible to all markets in the world, exporting it from a production facility in Thailand where it will make use of economies of scale as well as efficiencies in the production process to build this concept into a low cost, high value production model. And built it they will, with the Concept Global Small set to roll out in 2012.

Mitsubishi intends that the platform will be able to serve as a basic and cheap method of transportation in emerging markets, while doubling as a higher-content model for markets such as Japan, Europe and North America.

Measuring 12.2 feet long, the concept car has room for 5 and can be powered by either a 1.0-liter or 1.2-liter 3-cylinder gasoline engine, using start-stop technology and brake energy regeneration. And being that this is a Mitsubishi, look for an electric version to follow.

GALLERY: Mitsubishi Concept Global Small