Chinese Automaker SAIC Considering Expanding Into U.S. Market
China’s largest carmaker, Shanghai Automotive Industry Corporation (SAIC), is among a bunch of Chinese automakers looking to expand into the American market.
Before they can form more concrete plans, however, National Highway Traffic Safety Administration official David Strickland visited China to explain U.S. safety standards, and touring the SAIC plant. Despite the reputation Chinese automakers currently have for quality control, Chinese domestic brands are slated to meet international companies in quality by 2015, according to JD Power. Chinese companies tend to hire managers and engineers from other countries, buy supplies from overseas and adopt quality control processes that are industry-standard, said Jacob George, managing director at J.D. Power Asia Pacific
“When they offer their vehicle for sale, we will treat them like we will treat any company whether it is a Detroit company or a Japanese company or a Chinese company,” said Strickland.
SAIC took the reigns of the Rover empire from Britain after MG Rover went belly-up in 2005; they now build the Roewe 550, a car engineered in China with some English input, as well as the former Rover 75. With a partnership from General Motors, SAIC will start selling cars in the burgeoning market of India by the end of the year. Eventually, they’ll aim to sell 800,000 cars by 2015. Hopefully that quality prediction is pretty accurate.
[Source: Automotive News]
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