Ferrari Aiming For Global Sales Of 8,000 Units

Derek Kreindler
by Derek Kreindler

Ferrari is aiming for global sales of 8,000 units within 8 years, unprecedented volumes for a sports car maker that has traditionally prided itself on exclusivity and the individual nature of their products.

Sales of 6,800 to 7,000 Ferrari cars are expected this year, with the Japanese market being the deciding factor. Ferrari sells about 400 cars per year in the country. According to Ferrari boss Luca di Montezemolo, the jump to 8,000 units will have to come from emerging markets. “A lot depends on India, Latin America and China. There is growth potential there,” he told German magazine Auto Motor und Sport.

China, which will sell 500 cars this year (up from 300) is expected to be the 3rd biggest market for Ferrari, behind the United States and Germany.

[Source: Automotive News]

Derek Kreindler
Derek Kreindler

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