Tata Nano Selling Like Hot Cakes, Production Doubled

Nauman Farooq
by Nauman Farooq
The Tata Nano has had a roller coaster start to its life. It garnered great interest when it was launched as the cheapest new car in the world, costing around $2300.

That certainly helped push sales, with Tata selling 9000 units in July 2010. However, after a few vehicles caught fire and concerns over its safety became public, sales took a plunge and resulted in just 509 units sold in November.

Now it seems Tata has addressed the safety and reliability concerns for its city runabout, and along with good finance deals to tempt more people into their showrooms, Tata is now doubling production to met demand. Their hope is to sell 20,000 units per-month for the next fiscal year. Only time will tell if their plan works out.

There are no plans for a North American launch anytime soon.

[Source: Autocar]

Nauman Farooq
Nauman Farooq

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