Team Lotus Acquires Caterham
Looking to establish itself as being more Lotus than Lotus, Team Lotus Enterprise has announced the acquisition of Caterham Cars – the self proscribed custodians of Colin Chapman’s ultra-light Seven sports car.
In case you haven’t been following the Lotus soap opera as of late, Team Lotus is not Lotus Cars (the company that builds vehicles like the Elise and Exige). No, Team Lotus is a separate company, the former racing division of Lotus Cars, that purchased the name in order to compete in Formula 1. It is currently owned by partners Tony Fernandes, Kamarudin Meranun and SM Nasarudin.
The auto division (Lotus Cars) distanced itself from the F1 team and later announced its own return to the top tier of motorsports under the name Lotus-Renault.
This latest move is seen a evidence that Team Lotus is serious about competing with its rival of the same name, taking the battle from the track to the street. In a statement, Team Lotus has announced that the acquisition will bring a bright future for Caterham, with continued development of the Seven and investment in “exciting new models for the 21st Century.” Included in that list is the SP/300.R sports prototype racer.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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