Aston Martin is preparing to launch ‘two or three’ new- generation Lagonda models, CEO Ulrich Bez confirmed. The new Lagondas will include a sporty crossover, an Audi Allroad-type crossover and a high-end luxury sedan resembling the boxy 1976 Aston Martin Lagonda.
The Lagonda crossover will have two different designs derived from the new Mercedes M-class out later in 2011. The concept was designed by AML design pencil-in chief Marek Reichman. One crossover will be sporty with 21 inch rims coupled with a low-riding chassis.
The other will be an Audi Allroad-type vehicle targeted at Range Rover customers. Aston Martin CEO Ulrich Bez explained ‘Lagonda cannot survive as a one-model brand’. ‘That´s why we are looking at two, maybe three different offerings. The most logical follow-up to the crossover is a high-end, high-visibility luxury saloon not unlike the angular Lagonda designed by William Towns…”
The luxury sedan referred to as Project Swan will combine traditional luxury with advanced packaging and a sophisticated drivetrain.