BMW Leads U.S Luxury Car Segment By 29 Sales
Lexus has dominated the U.S luxury market for several years, however the company recently lost ground with American consumers. BMW sits in first place ahead of Mercedes- Benz by a very slim margin of 29 sales. Supply problems stemming from the March 11 earthquake and tsunami that struck Japan is cited as the reason for a loss in sales. Mercedes-Benz sold 18, 042 cars and SUVs last month, a 2.3% rise from April 2010.
Mercedes- Benz has 71,388 sales for the year to date. However, BMW has won by a hair, selling 18,801 vehicles last month and 71,417 for the year. This puts BMW ahead by just 29 vehicles. BMW’s success has been helped largely by the X5 and X3.
[Source: The Car Connection]
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