Ford Explorer Selling Briskly Despite Criticism

Derek Kreindler
by Derek Kreindler

Car enthusiasts may have lamented its switch from a truck to a car platform, and magazines like Motor Trend and Consumer Reports have slammed it, but consumers have really taken to the Ford Explorer.

While sales figures weren’t available at the time of publication, Ford reports that 43.5 percent of Explorer sales are conquests, and demand has remained strong despite high gas prices and an 18 mpg rating. Criticism has been leveled at the drivetrain, handling and the MyFordTouch information system, but customers are clearly voting with their wallets. We’d be interested to hear why consumers ended up choosing the Ford in light of such criticism.

[Source: Automotive News]

Read AutoGuide’s 2011 Ford Explorer Review here

Derek Kreindler
Derek Kreindler

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  • Jack Jack on Dec 26, 2011

    This is bunk. Ford reps run from me when I question them about the Explorer debacle. With its Durango, Dodge is punishing Ford through its commercials and with the Durango itself. This is a classic error by Ford, not listening to Explorer enthusiasts (I own three of them and still have all three, the latest a 2004) and keeping it a truck. I was due for my next one, but I told the Ford salesman where he could put it. Really, an SUV is not an SUV when it sits on a car chassis.