Ford Names Mustang Package "Mayhem" Thanks to Facebook Fans
In anticipation of a 2012 Ford Mustang V6 Performance Package, Ford took the world of Facebook in order to find a name for the package. After 1.4 million fans on Facebook chimed in, Ford decided to name their newest performance package Mayhem.
“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”
The “You Name It” app had nearly 6,700 user installs and after the dust cleared, there was over 3,000 submissions. The user that came up with the name Mayhem received a three-year lease on a 2012 Mustang equipped with the Mayhem package.
The Mayhem package doesn’t modify the engine in any way. What it does deliver however is heightened performance thanks to a collection of suspension, braking and chassis modifications making it a superb handling machine. The Mustang also gets a slight diet bringing it down to less than 3,500 pounds.
The package includes a 3.31 rear axle ratio (for quicker acceleration), front and rear stabilizer bars from the Mustang GT, front struts and rear shocks/springs from the GT and Shelby GT500 rear lower control arms. 19-inch wheels are tossed on all four corners with Pirelli rubber. Brake upgrades include Mustang GT front and rear calipers equipped with Performance Friction pads. A strut tower brace stiffens the chassis while electronic stability control calibration offers a sport mode for an enhanced driving experience. Last but not least, the Mayhem will feature special badging. No pricing for the package was announced.
Official press release available after the break.
Ford Mustang Facebook Fans Choose ‘Mayhem’ as New Name for V6 Performance Package
- The Ford Mustang V6 Performance Package has been given a new name – “Mayhem Mustang Package” – thanks to a Facebook contest that asked for the help of nearly 1.4 million Mustang fans
- More than 3,000 submissions were made to the Facebook page and nearly 6,700 users installed the “You Name It” app. The winner, from North Carolina, receives a three-year lease on a 2012 Mustang with the Mayhem Mustang Package
- Mayhem Mustang Package combines lightweight 305-horsepower all-aluminum V6, a 3.31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance
Dearborn, Mich., May 9, 2011 – The Ford Mustang V6 Performance Package delivers on “fun, fast and affordable,” and now it has an all-new name to go along with that. After Ford reached out to the nearly 1.4 million fans on the Mustang Facebook page, “Mayhem Mustang Package” has been chosen as the new name.
“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”
More than 3,000 submissions were made to the Mustang Facebook page and nearly 6,700 users installed the “You Name It” app that let them participate in the contest. The winning submission came from a fan in Charlotte, N.C., who has won a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.
Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five names. A gallery on the page let visitors see all of the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package.
Each finalist was run through trademark, copyright and brand approvals. The Mayhem Mustang Package will be used as the name on all Mustang sales, marketing and communications materials.
High-tech horsepower
The Mayhem Mustang Package takes advantage of Mustang’s 305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or road trip.
Borrowing from Mustang GT, the Mayhem Mustang Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car’s slimmed-down curb weight of less than 3,500 pounds.
The 2012 Ford Mayhem Mustang Package includes:
- 3.31 rear axle ratio for quicker off-the-line acceleration
- Mustang GT coupe front and rear stabilizer bars
- Mustang GT front struts and rear shocks/springs
- Shelby GT500 rear lower control arm
- Unique 19-inch wheels
- Pirelli performance tires for improved grip
- Mustang GT front and rear brake calipers with Performance Friction pads
- Strut tower brace for increased body rigidity
- Unique electronic stability control calibration with sport mode for performance driving
- Unique badging
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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@JD your right, Facebook isn't the best place to ask people. But then again it's not like auto enthusiasts aren't on FB. It would be better if they asked a bunch of Mustang Car Clubs what they would name it. Or have a bunch of names, get mustang owners to vote, the name with the most votes is the winner.
The guy who won is my best friend and considering the comments on here, I thought I'd comment. This is his third mustang he has "owned" (he doesn't own this one per se). And to the guy who said ask some mustang car clubs....Mayhem is the name of the MUSTANG club he is a part of in Charlotte...