Toyota Prius Family To Grow Even Larger

Harry Lay
by Harry Lay

The Toyota Prius family could grow even larger as the automakers studies additional versions of the three row Prius.

The Japanese automaker wants to sell 1 million hybrids a year and in early 2012, Toyota will launch two more Prius family members. The members will include the Prius C compact hybrid and the Prius plug-in hybrid vehicle.

Toyota will be taking two paths with the hybrid section. The dedicated Prius platform, and optional hybrid variant of existing vehicles like the Camry, Venza and Sienna.

Bob Carter Toyota Division Manager said the three-row Prius would have to come from a dedicated hybrid platform, have the Prius’ aerodynamic shape, get at least 40mpg and have a modest price tag.

However, research and development costs for other hybrid vehicles are almost unaffordable for Toyota. In the next 20 months, 10 new or redesigned hybrids will be introduced in within the Toyota brand.

[Source: Automotive News]

Harry Lay
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