What Could Have Been: Pontiac Was to Get a Sporty Offering Based on Cadillac Architecture

Huw Evans
by Huw Evans

In his book, “Car guys versus Bean Counters,” the indomitable Bob Lutz talks about many things relating to General Motors. He talks about how the company is now on track, giving credit to former CEO Ed Whitacre and his replacement Dan Akerson.

He talks about how the company went from being obsessed with numbers and statistics, to building quality cars and trucks as its number one priority.

And he also talks about the passing of GM’s late, lamented brands, Hummer, Saturn and Pontiac. While Hummer is described as being the target of left-wing activists and politically viewed as the automotive anti-Christ, even though to quote Lutz himself “an H2 doesn’t burn any more fuel than a V12 Mercedes,” he says it was too bad that Saturn didn’t make it, because GM had given the division it’s best ever lineup, with offerings like the Aura sedan and Astra hatchback.

As for Pontiac, it’s this one that he laments the most. Not only did GM’s sporty division already boast a great lineup with cars like the G8 and the Solstice, but before the decision was taken to shutter the brand, Pontiac was also working on another sporty, rear drive offering, likely based off the Alpha platform.

Unfortunately, now we’ll never know what could have emerged from the Arrowhead division and that’s just too bad. As Lutz says, “Pontiac was virtually destroyed by the fact that we had a new head of Pontiac division about every eight months, and every head had a brand-new idea for its product direction.”

Perhaps a sign of what could have been, we’re reminded of an incredible looking Pontiac coupe design model (above) that we recently stumbled upon at GM’s North Hollywood Design Studio. How cool would that have been?

[Source: Ward’s Auto World]

Huw Evans
Huw Evans

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  • Detfan Detfan on May 20, 2011

    It can still be! Go to BringPontiacBack.org and join the movement... word is they're going to start a massive letter writing campaign soon and crash the GM mailboxes.