Aston Martin Teams up With Fashion Retailer for Bespoke City Car

Huw Evans
by Huw Evans

In an effort to reach out to what it sees as ‘new customers in urban areas,’ Aston Martin has joined forces with fashion authority colette to produce a very limited edition city car.

Dubbed the Cygnet & colette, it’s based on Aston’s Cygnet, a thoroughly reworked version of Toyota’s pint size iQ, but with even more exclusivity. Commissioned by colette and crated by Aston Martin Works Tailored, the Cygnet & colette perhaps represents the first true, bespoke city car and quite possibly, a sign of things to come.

Just 14 of these limited editions will be built, each sporting special Lightning silver paint; accented by unique blue colette trim, on the hood and exterior mirrors, along with diamond finished alloy wheels and special Cygnet & colette exterior emblems.

Inside, is a Bitter Chocolate themed cabin (inspired by colette’s mascot, the Chocolate Labrador) that sports blue accents along with quilted inserts for the seats, door panels and even the sunvisors. It’s also loaded with goodies, including a satellite navigation system, plus a selection of candies, a Wallpaper guide to Paris, a custom Sigg bottle and a selection of colette CDs.

Orders for each of the 14 Cygnet & colette cars (the number chosen to celebrate colette’s 14 years in business as a fashion retailer) can be placed through the company’s store in Paris. Price? 48,995 Euros ($70,160).

Huw Evans
Huw Evans

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