Eminem Suing Audi Over Alleged "Lose Yourself" Cover in Copycat Audi Ad
Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant.
Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the background of the spot is the very same music from his “Lose Yourself” song.
Bu the overlap extends well beyond just the song, with the Audi video a near copycat of Chrysler‘s “Imported from Detroit” ad that ran during this year’s Super Bowl.
[Source: Mashable]
Watch both videos after the jump:
Get the Flash Player to see this player.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation