Illinois May Sell Ad Space On License Plates

Harry Lay
by Harry Lay

Wanna make some extra dough on the side? Illinois is deciding whether to allow advertising space on its state license plates. If approved, this would allow corporate sponsors to put their business logos on the plates, which would be offered to drives at a lower price. A vote last month decided that the secretary of state should look at the pros and cons of corporate plates. Sen. John Mulroe, D-Chicago believes corporate plates will be a great way to bring in money without raising taxes.

Corporate plates have already been approved in Texas, and produced by a firm called My Plates. Companies advertising through these plates include Re/Max real estate and Mighty Fine Burgers. 489 plates have been sold in Texas since Nov 2009 and $51,805 has already been raised for the state’s general revenue fund, according to a My Plates spokeswoman.

The corporate plates may not be approved in Illinois, because there are already 70 specialty plates available ranging from promoting veterans and colleges to nonprofit organizations.

[Source: Chicago Tribune]

Harry Lay
Harry Lay

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