Maybach Could Live On As Mercedes Sub-Brand

Blake Z. Rong
by Blake Z. Rong
maybach could live on as mercedes sub brand

Remember Maybach? Of course not, we’re in a recession. But back in the day, when the grass was green and birds sang sweetly in the forests, Mercedes’ experiment with ultra-luxury was quietly shuttered after people decided that two-tone paint wasn’t compelling enough a reason to buy what looked like a melted S-Class owned by Simon Cowell.

So now, Mercedes-Benz is quietly weighing their options. They could turn Maybach into a sub-brand of Mercedes, like AMG or Designo: more in line within the company than as a separate division. They could ask Aston Martin to build the next Maybach—the Brits have already created four concepts based on the S-Class for Benz’s consideration. Or, they could take it out back and shutter it.

Dieter “Dr. Z” Zetsche, CEO of Daimler, admitted that a partnership with Aston Martin was in the talks. And, the Daimler board need to reach a conclusion on Maybach by July 1st, the next time they are scheduled to meet. Spokespeople for both companies refused to comment.

Hey, after all, nouveau riche Beijingers and oil sheiks have needs, too.

[Source: Automotive News]

Join the conversation