Audi to Help Revitalize Detroit in Settlement With Eminem Over "Lose Yourself" Copycat Ad
Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker.
In early June, 8 Mile Style, which handles Eminem’s copyrights, filed suit against Audi in Germany over a video that it allegedly (and rather obviously) ripped off. The promo piece for the new Audi A6 Avant used a rendition of the award-winning “Lose Yourself” song and even aped Chrysler’s “Imported from Detroit” commercial, which was created for the Super Bowl.
8 Mile Style has announced a settlement has been reached and showing some serious class, rather than a big cash settlement, the arrangement will see Audi lending a hand to, “support the revitalization of Detroit by contributing to selected social projects.” Making this settlement all the more poignant is the fact that in the past few years Audi parent company Volkswagen turned its back on the Motor City, moving it’s U.S. headquarters to Washington, D.C.
Details of exactly how Audi will be helping-out Detroit are expected to be announced soon.
[Source: FreeP]
Watch the original “Imported from Detroit” ad, plus the copycat Audi one after the jump
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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