CNBC to Air "BMW: A Driving Obsession" on July 13th
CNBC will be premiering its documentary titled, “ BMW: A Driving Obsession” on July 13th at 9:00pm EST. It will also replay that evening at 10:00pm EST, 12:00am EST and 1:00am EST. Plus, it will have yet another repeat showing on July 17th at 10:00pm EST.
The show, along with CNBC Correspondent Carl Quintanilla, will take viewers inside the German automaker’s secretive Tech Center, showing off what makes BMW vehicles some of the most prestigious in the world.
Few really know what goes on inside the research and development of a new vehicle, never mind one of BMW’s caliber. We’re excited to see how CNBC portrays BMW in the spotlight, and to take a real inside look on how the engineers make the decisions they do in bringing each BMW model from concept to showroom model.
Check out a preview clip of CNBC’s “BMW: A Driving Obsession” after the break.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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