Ford Fiesta Sales Spike to Lead Sub-Compact Segment
The folks at Ford couldn’t be happier with the success of the Fiesta. After pumping plenty of dollars into a marketing blitz for the car ahead of its launch, in just 10 months on sale it’s now the most popular sub-compact in America, out-selling segment heavyweights, the Honda Fit and Nissan Versa.
With both of those models having dipped slightly over the past 12 to 24 months the Fiesta has seen a meteoric sales rise. Charted on a graph, the figures look like a pre-bust Enron stock chart. The Fit and Versa continue to be strong, however, which is more than can be said for the rest of the segment with sales of cars like the Toyota Yaris tanking, while the Hyundai Accent, Chevy Aveo and Scion models all seeing significant decreases as well. In fact, the only models that have seen an increase in the past year are the Fiat 500 and Mazda2, both of which are new to the market.
Having dipped below a 5 percent share of the market, the sub-compact segment does appear to be once-again gaining traction with higher gas prices that look to be here to stay.
Crunching the numbers, the folks at Polk credit the Fiesta’s strong sales to unique options for the sub-compact segment, a strong Ford brand, and the fact that with the Aveo no longer on sale, Ford is the only domestic automaker with a sub-compact model for sale.
[Source: Polk]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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