Toyota's RAV4 EV Will Not Be Sold To General Public

Harry Lay
by Harry Lay

Toyota has decided that the RAV4 electronic vehicle will not be made available to consumers. According to Geri Yoza, Toyota’s national business planning manager of advanced vehicle marketing, the vehicle will instead be focused for “very strategic applications” such as fleets and car sharing programs.

The RAV4 EV has made use of Tesla’s electric drivetrain and has been tested with 160 users receiving positive feedback, according to Yoza. Testers charged the RAV4 more frequently (around 10 times a week), costing $150 for six weeks.

This is Toyota’s first RAV4 EV after first launching the vehicle 15 years ago in 1996. The EV is the first vehicle in the world powered by nickel-metal hydride batteries, capable of achieving 78 mph (125 km/h) and a maximum range of 120 miles (190 km). The RAV4 is expected to arrive in the U.S by the first quarter of 2012.


[Source: Reuters]

Harry Lay
Harry Lay

More by Harry Lay

Join the conversation
 1 comment
  • Cindy Knight Cindy Knight on Jul 19, 2011

    Recent reports have incorrectly stated that the 2012 RAV4 EV will only be marketed to fleet and car sharing programs. Wed like to set the record straight. The 2012 RAV4 EV will definitely be sold to the general public. We anticipate robust public interest in the RAV4 EV and are keen to inform consumers that their future vehicle options include a battery electric Toyota. Toyota is the only manufacturer bringing two battery electric vehicles to the market in 2012 - the RAV4 EV and the Scion iQ EV. While the RAV4 EV will available to the public, the Scion iQ EV will be marketed to fleet and car sharing programs only. Cindy Knight, Toyota Public Affairs Manager