2012 Kia Soul Pricing Set With MSRP Of $13,900

Jason Siu
by Jason Siu

Kia has formally announced pricing on their 2012 Soul, setting the Scion xB and Nissan Cube competitor’s MSRP just slightly under $14,000. The Soul A/T will start at $15,700 while the highest trim model, the Soul! will start at under $20,000.

The Soul! will come packed with features including exclusive projector headlamps with front LED accents while the rear gets LED taillights. All four corners will sport 18-inch wheels while the interior will feature Kia’s UVO powered by Microsoft voice-activated infotainment system.

Powering the Soul for 2012 is a 2.0L with 164-hp or a 1.6L with 138-hp. The 1.6L delivers a class-leading 35-mpg on the highway and now features Kia’s idle Stop and Go technology. On the outside, the 2012 Soul model also gets a slight refresh in the aesthetics department with subtle changes to the front and rear bumpers along with new lighting, side mirrors and wheels.

GALLERY: 2012 Kia Soul

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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