Ram Truck Brand Takes Marketing Push to Wal-Mart Stores [Video]

Harry Lay
by Harry Lay

Chrysler’s Ram truck brand will expand its advertising into Wal-Mart stores throughout the U.S. this fall. Dodge Ram advertisements will be in thousands of Wal-Mart stores and will integrate Mossy Oak camouflage, another of Ram’s partners into the promotion. “We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart,” said Marissa Hunter, head of Ram advertising. “We are working on promotion that brings all three together.”

Ram will also be launching two new commercials today, for its “Code of the West” advertising campaign. Marissa Hunter commented on the commercials saying, “The role of these spots is twofold. First, continue to create overall awareness about the capability of the full Ram lineup. Second, do so in a manner that inspires consumers to think differently about the Ram Truck brand.”

Fred Diaz, CEO of the Ram brand said that through the first seven months of 2011, Ram brand U.S sales were up twenty-five percent. He expects sales to continue to grow for the rest of the year. “The fourth quarter always represents a key selling season opportunity for commercial business which historically increases commercial sales by up to 50 percent.”

Check out the commercial after the jump!

[Source: Automotive News]

Harry Lay
Harry Lay

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