Volkswagen Admits Poor Quality, Assures American Consumers Of Improvements

Derek Kreindler
by Derek Kreindler

Despite poor showings in various quality surveys, not to mention anecdotal evidence abound, Volkswagen is tackling its vehicle quality problems head on, and is openly discussing the steps it will take to remedy them.

The J.D. Power Initial Quality Survey, regarded as the gold standard among industry types, pegged VW at 29th out of 32 brands, a poor showing for a company eager to sell 800,000 vehicles per year in the United States by 2018.

Volkswagen said that its warranty costs were down by 10 percent last year, and are on track for the same figure this year – a figure that’s adjusted for a new free maintenance program and a shorter warranty term. VW will be looking to improve its score on the J.D. Power survey, which includes not just defects but consumer complaints about functioning parts of the vehicle – a criteria that some automakers have begun criticizing.

[Source: USA Today]

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