VW Planning New SUV Above Touareg in Size, But Below It in Price

Colum Wood
by Colum Wood
V6 TDI BlueMotion Technology mit 176 kW / 240 PS, mit ?Terrain Tech Paket"

Volkswagen‘s next big move in the U.S. marketplace will come with an equally big vehicle; a new crossover SUV targeted squarely at the likes of the Toyota Highlander.

The new 3-row, 7-seater crossover will be designed for American consumers, and priced for them too. Volkswagen of America Chief Executive Jonathan Browning has confirmed the new model will sit above the Touareg in size, but not in price. Instead, it’s expected to slot in somewhere between that SUV and the entry-level Tiguan – likely coming in at just under the $30,00 mark.

“The most important thing is to have the right vehicles, priced correctly,”said Browning in an interview with the Detroit News. This VW has proven with the launch of the new Jetta, with sales of that model up 60% this year, helping VW grow overall by 22 percent.

The introduction of the new 3-row crossover is part of a larger plan by VW of America to add volume models as it looks to double its U.S. sales to 800,000 by 2018.

[Source: DetroitNews]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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