2012 Buick Verano Priced to Be a Luxury Bargain at $23,470

Colum Wood
by Colum Wood

Targeted at cars like the Acura TSX and Lexus IS250, the new Buick Verano will undercut rivals by many thousands of dollars, starting at just $23,470 – including the $885 destination charge. By comparison, the Acura starts at just over $30K, while the IS begins at nearly $35K. Plus, Buick is touting that its car has more passenger and cargo room than either of those two, despite the fact that it’s underpinnings are those of the Chevrolet Cruze.

All Verano models will come powered by a 180-hp 2.4-liter 4-cylinder engine mated to a six-speed automatic transmission. Standard features include leatherette seating, a high-res 7-inch LED screen, 10 airbags, automatic climate control, remote start, 18-inch wheels, plus power windows and steering wheel audio controls.

Available options include heated seats, a heated steering wheel and push-button ignition. Top-trim models will continue to offer competitive pricing, starting at $26,850.

GALLERY: 2012 Buick Verano

Watch a preview video of the Buick Verano after the jump:

Discuss this story at VeranoTalk.com

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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