Cadillac Takes on Mercedes C300 in a Drag Race… With an Escalade [Video]
Cadillac has just launched a marketing push title “New Standards”, highlighting some of the brand’s best features and little known secrets. Along with a new site dedicated to highlighting these traits, the GM luxury brand has just released the first of what appears to be a series of clever videos pitting Cadillac models against their rivals.
In the first spot, there’s a 0-60 drag race between a Mercedes C300 and a Cadillac Escalade. With 403-hp and plenty of torque, the mammoth SUV holds its own. Plus, it’s a great way for Cadillac to highlight the luxury ‘ute’s excellent towing capability too.
Watch the ad after the jump and learn more at cadillac.com/newstandards:
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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toooo badasss
why dont you race it against the c63? or better yet, why dont you take it on a real race track and let the handling do the talking?